Krungsri reinforces ESG commitments in new normal Launching animated financial literacy series
6 October 2020
Mr.Seiichiro Akita, President and Chief Executive Officer, Bank of Ayudhya Public Company Limited held a press conference to introduce an animated series titled ‘Simple to Learn – Stay Safe during COVID-19’. Joining him at the press conference were Mr.Sanit Yamgesorn, Deputy Secretary-General, Office of the Basic Education Commission (OBEC), and Dr. Kraiyos Patrawart, Deputy Managing Director of Equitable Education Fund (EEF).
The animated series depicts cartoon characters ‘Bella and Billy’ promoting financial knowledge and discipline with content created for at least 6 million students in more than 28,000 elementary schools under the supervision of OBEC and EEF nationwide. The series features four episodes namely Thinking before Buying, The Savings, Young Book Keeper, and Recycle, as well as an extra episode to help students understand relevant COVID-19 precautionary measures.
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