12 March 2021
Bangkok (12 March 2021) – Krungsri (Bank of Ayudhya PCL) reinforced its position with an aim of becoming a trusted banking partner for commercial banking customers by providing knowledge through perspectives and experiences of the 4 change leaders of the leading organizations through “THE CHANGE MASTER” Project. The project drives the customers and entrepreneurs to create change in response to disruption trend and uncertainty.
Mr. Pornsanong Tuchinda, Krungsri Head of Commercial Banking, said “Krungsri realized the importance of disruption and business transformation in organizations since before the spread of COVID-19 as we do believe that business nowadays cannot survive with the traditional business models. The Bank has leveraged its global network and body of knowledge available to share with the customers and entrepreneurs information regarding direction of change and adjustment to create change in the most effective and efficient way possible as well as other related issues. In addition, communication in various forms has also been made through Krungsri Business Empowerment all along. The most recent project, “THE CHANGE MASTER” will provide knowledge, perspectives and inspiration to customers and entrepreneurs with cooperation of the 4 top managements who have led change in organizations and possess interesting and worth learning perspectives and experiences. Krungsri hopes that “THE CHANGE MASTER” project will serve as another body of knowledge to encourage the entrepreneurs to reconsider their business and to apply or build on the same.
It is an honor of “THE CHANGE MASTER” Project to welcome the 4 CEOs of 4 Thai organizations at the forefront, namely, Mr. Prasit Boondoungprasert, Chief Executive Officer of Charoen Pokphand Foods PCL, Mr. Surachai Chetchotisak, Chief Executive Officer of RS PLC, Mr. Tassapon Bijleveld, Executive Chairman of Asia Aviation PLC, and, Mr. Somphote Ahunai, Chief Executive Officer of Energy Absolute PCL to share their points of view and perspectives in the course of global changes and the business’s ways of adjustment in order to survive which will be beneficial to the customers and entrepreneurs in terms of running of business in the period in which there are several economic and social challenges. Interested persons can watch it on ‘Business Watch’ tv programe on TNN 16 channel on every Tuesday, Wednesday and Thursday from 21.17 - 22.00 hrs. The first episode has already been aired on 9 March 2021. Previous episodes can be watched on Krungsri Business Empowerment Facebook.