1 July 2021
Bangkok (1 July 2021)-- KRUNGSRI EXCLUSIVE announced its new executive, ‘Win Phromphaet’, who would strengthen its position in delivering superior financial experiences to high-net-worth customers. Mr. Win will drive ‘One Retail Transformation’ strategy according to Krungsri’s Medium-Term Business Plan by leveraging on the synergy between Krungsri Group and its global partners to provide investment knowledge with insights and advice from experts in the form of “ONE Krungsri Investment View”, aiming to become “Investment Wealth Advisory Bank,” the preferred bank for customers when it comes to investment advisory.
Mr. Win Phromphaet, Krungsri Executive Vice President, Head of High Net-Worth Division, revealed that, “I am honored and delighted to be entrusted to become a part of Krungsri, the fifth-largest bank in Thailand, and one of the five Domestic Systematically Important Banks (D-SIBs). I believe that my 19 years of experience in finance and investment will strengthen KRUNGSRI EXCLUSIVE’s team in enhancing investment advisory service to manage wealth, diversify financial products, and be ready to efficiently support online transactions for the growth of high-net-worth customers.
At present, Krungsri’s high-net-worth customer base comprises of approximately 120,000 customers, in which the emphasis is on financial and investment advisory service from having investment experts to closely give advice together with various privileges offered to KRUNGSRI EXCLUSIVE customers, such as service centers, lounges, exclusive lounges, etc..
“Krungsri believes that high-net-worth customers have continuous growth potentials. Hence, we are committed to developing and enhancing our services for high-net-worth customers in all dimensions according to our customer-centricity principle. We rely on the data analytics process to retrieve customer insights and understand their needs in-depth. We also focus on working in the segment-driven approach by clearly defining each customer segment. This will provide Krungsri with opportunities to approach customers and accurately respond to their needs. KRUNGSRI EXCLUSIVE aims to become the
Investment Wealth Advisory Bank, the preferred bank for customers when it comes to investment advisory. We expect to increase more than 15% of new customers each year, and more than 10 % of the asset under management (AUM) value per year.”
“With the expertise, as well as a profound understanding of the economy, finance, and investment from various units of Krungsri, including Krungsri Research, which comprises of forefront economists of Thailand who specialize in macroeconomics and industry expertise, and Global Markets, which possess an in-depth understanding of currency movements, exchange rates, and bond markets. We also team up with strategy and portfolio management experts from Krungsri Investment Intelligence Office (IIO), Krungsri Asset Management (KSAM), and Krungsri Securities (KSS), moreover, Krungsri’s global partner, BlackRock, the world-leading fund management company which have the largest amount of assets under its management in the world. All parties will work together closely and synergize, especially in situation analysis and knowledge building, to create
ONE Krungsri Investment View, a qualified, all-rounded outlook for investments for both domestic and international markets, delivered exclusively to KRUNGSRI EXCLUSIVE customers. This thus serves as Krungsri’s strength and advantage in providing financial advisory to KRUNGSRI EXCLUSIVE customers. Such outlook will be available in various formats and platforms, such as articles, seminars, or online information, allowing the customers to choose and utilize. This is our effort to move Krungsri forward to become
‘Investment Wealth Advisory Bank’, the preferred bank for customers when it comes to investment advisory,” Mr. Win added.
As such, one of the important upcoming events for KRUNGSRI EXCLUSIVE customers is the annually held
KRUNGSRI EXCLUSIVE 2021 Mid-Year Outlook Series seminar. This year, the event will be more exclusive and insightful than the previous years as it is one of the events which perfectly showcases the knowledge accumulated in the form of
ONE Krungsri Investment View by the cooperation of various units within Krungsri Group and BlackRock, Krungsri’s global partner. The online seminar will cover 4 topics by 10 gurus from Thailand and abroad, who will be providing insightful information regarding the trending topics, such as, overview of economic recovery and world investment, portfolio management for the second half of the year amidst the country reopening plan, vaccines as the hope for Thai economic recovery, and sustainable investment, etc. For further information, please visit
www.krungsri.com or add LINE @krungsriexclusive.