Krungsri Wins Two Prestigious Awards for “Simplicity for All Differences” Brand Campaign, reinforcing its brand promise “Make Life Simple”

Bangkok (2 October 2025) -- Krungsri, represented by Ms. Mingkwan Pattanawong (center), Head of Corporate Branding and Marketing Division, together with the executive team, proudly received two prestigious awards, recognizing the success of Krungsri’s latest branding campaign, “Simplicity for all Differences”, which reinforces the brand promise “Make Life Simple”. The two honors include 1) “Marketing & Brand Initiative of the Year – Thailand” for the second consecutive year at the prestigious Asian Banking & Finance Retail Banking Awards 2025, and 2) “Excellence in Communications/ Public Relations (Bronze)” from Marketing Excellence Award 2025 – Thailand, organized by Marketing Interactive.

The success of this brand campaign was driven by an integrated communication strategy, utilizing easy-to-understand commercial films, diverse online and offline media channels, and various public relations and customer engagement activities. It creatively conveys its message through the unique “Fried Egg Theory”, a simple and popular Thai dish, illustrating that everyone has their own unique way of enjoying fried eggs. Similarly, Krungsri understands that simplicity means different things to different people, reinforcing its brand promise to “Make Life Simple” for all customers.