Krungsri wins 2 awards from Digital CX 2022, leading international retail banking accolade

20 May 2022

Bangkok (20 May 2022) – Krungsri (Bank of Ayudhya PCL), led by Ms. Damisa Phisitvanich (left), Krungsri Head of Retail Products and Marketing Group, and Mr. Rottapron Ekabutr (right), Krungsri Head of Consumer Digital Solution Division wins prestigious awards from the Digital CX Awards 2022, the leading international retail banking accolade, hosted by The Digital Banker. The awards reflect the Bank’s commitment to delivering superior customer experiences on the digital platforms. ‘Kept by krungsri’ and ‘Krungsri Mobile App’ (KMA) receive two awards as follows.
  • Winner: Best Digital CX – Account Opening and Customer Onboarding, delivering a superior online account opening experience. By using a blockchain technology-integrated NDID platform, the whole self-service onboarding journey is designed to deliver smooth and seamless completion within a few minutes from anywhere.
  • Highly Acclaimed: Outstanding Digital CX – Loans for Krungsri iFIN, 100% online personal loan product on Krungsri Mobile App (KMA) offering easier and more convenient loan solution with next-day loan approval result notification.
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