1 July 2022
Bangkok (1 July 2022) –
Krungsri (Bank of Ayudhya PCL and its business units) moves forward with its mission to continuously enhance financial literacy in Thailand under the One Retail strategy with the launch of
Krungsri The COACH, a source of financial knowledge in all dimensions available on Krungsri’s digital platforms consisting of social media and website. Under the concept of
“Making Financial Matters Simple”,
Krungsri The COACH provides essential financial knowledge, meets every need, and enables customers to solve their financial doubts in an easy-to-understand and practical format. It also inspires customers in all dimensions of financial management, whether to save, spend, borrow, protect or invest, continuing Krungsri’s mission of being a leading financial advisory for a sustainable Thai society.
Mr. Phonganant Thanattrai, Krungsri Head of Retail and Consumer Banking
Mr. Phonganant Thanattrai, Krungsri Head of Retail and Consumer Banking, said: “As one of Thailand’s Domestic Systemically Important Banks (D-SIBs), Krungsri has continually promoted financial literacy through various activities to support the country's economic system for sustainable growth. As the global pandemic has changed how people think and live, together with the rising household debts, most Thai people have realized the importance of financial planning and discipline in saving. Research on consumers’ needs and behavior shows that every group of people in society has different needs; the first jobbers are interested in overall financial planning, while the general public is interested in debt management. The mass affluent shows more interest in insurance and protection, while the high-net-worth individuals are interested in wealth management. Therefore, Krungsri has continued to promote financial literacy following the strategy of building customer engagement to be a trusted partner in the financial advisory, aiming to become the main bank for individual customers. With the launch of
Krungsri The COACH, a source of financial knowledge in all dimensions, available on our digital platforms consisting of social media and website, under the concept of
“Making Financial Matters Simple”, we aim to make financial management easy to understand and practical in our everyday lives."
Krungsri The COACH is a collaboration between Krungsri Group and experts in many financial fields, ranging from basic financial knowledge, daily money management, loans, insurance, retirement planning, to investment. Topics are based on current issues at that time or things that happened in daily life such as "How to survive expensive goods and inflation", "Credit cards: a necessity or non-necessity?", "Are cars under-valued?" and "LGBTQIA+: joint home loan", all of which are broadcasted in the form of online programs and articles that everyone can easily access or follow on Krungsri's social media channels and website.
“The uniqueness of
Krungsri The COACH is the combination of expertise from different units under Krungsri’s Retail and Consumer Banking Group, aiming to provide financial literacy to Thais in all aspects. It will also be a channel for interested people to be able to access retail financial products more conveniently in one place. Through
Krungsri The COACH, we can create engagement with our customers as a leading financial advisory, which can positively impact the country’s economy as we work towards building a sustainable society,”
Mr. Phonganant added.
Krungsri The COACH “Making Financial Matters Simple” consists of:
- Krungsri The COACH "Can't Figure It Out? We'll Answer" is hosted by experts from Krungsri together with "Pitipat (Bam) Kootrakul", the moderator. The group discusses interesting topics related to daily life and provides financial management knowledge every Friday.
- Double Espresso by Krungsri The COACH "Every Shot of Investment", a live stream event with comprehensive financial content focusing on identifying trends before the stock market opens, targeting investors who are interested in stock market movements and investments. The program runs every Monday-Friday from 8:00 am onwards (except on public holidays).
- Krungsri The COACH x Krungsri Exclusive "Delve deeper into investments" a live stream event, hosted by Mr. Win Phromphaet, Krungsri Executive Vice President, Head of High Net-Worth Division. Mr. Win shares macroeconomic highlights as well as financial trends in the global markets that affect Thailand’s weekly investment trends, every Tuesday from 7:30 pm onwards.
- Krungsri The COACH, an online content hub that provides easy-to-understand financial knowledge at Krungsri.com
Experience
Krungsri The COACH “Making Financial Matters Simple” today on YouTube:
KrungsriSimple facebook:
Krungsri Simple and Website
Krungsri.com