14 July 2021
Bangkok (14 July 2021) –
Krungsri (Bank of Ayudhya PCL) sets to support corporate customers through 3 key strategies with a new team of executives to carry out the mission of becoming customers’ trusted partner bank for sustainable growth. Recently, Krungsri has appointed Mr. Prakob Phiencharoen to be Head of Corporate and Investment Banking Group to lead the team and manage large corporate customers and the bank’s investment banking.
Mr. Pornsanong Tuchinda, Krungsri Head of Commercial Banking, said "Krungsri is committed to every groups of corporate customers, hence we have dedicated teams to take care of each group specifically. Corporate customers play a crucial role in leading Thai economy, and Krungsri focuses on serving each of them individually. Recently, Krungsri has appointed Mr. Prakob Phiencharoen to be First Executive Vice President, Head of Corporate and Investment Banking Group, to lead the team to carry out the mission of becoming customers’ trusted partner bank. Mr. Prakob is a new generation professional with seasoned experience in corporate customers segment and a high caliber in managing and building teams. He is also an expert in financial management planning for corporate customers. In the past, he has played a significant role in strengthening the synergy between Krungsri and MUFG to grow and expand business opportunities as recognized by customers. He has made several outstanding accomplishments, including the issuance of bonds and funding for Environmental, Social, and Governance (ESG) businesses. Therefore, I firmly believe that Mr. Prakob will enhance the business efficiency of our corporate customers, support them to expand their businesses both domestically and internationally through MUFG’s global network under the business chain, and create value-added for customers.”
Mr. Prakob Phiencharoen, Krungsri Head of Corporate and Investment Banking Group, revealed that, "At present, corporate customers’ demands have been more diverse and complicated due to economic instability, uncertainty from the COVID-19 situation, and the increase of applying new technologies for the financial transactions. Krungsri is ready to continuously support them with financial services focusing on good quality loans that can well respond to business in different forms. We also have financial innovations, corporate funding through bonds, debentures, and project loans, along with merger and acquisition. Business supports are carried out through our 3 key strategies, they are:
- Highlighting the significance of sustainable business by promoting financial products that recognize Environment, Social and Governance (ESG). Thus far, Krungsri together with MUFG has been appointed to be Mandated Lead Arrangers and Bookrunners, Sustainability Coordinators of sustainability-linked loans in Thailand and Japan. Krungsri also issues bonds and debentures in forms of Green Bond, Social Bond and Sustainability Bond that recognize Environmental, Social and Governance (ESG).
- Emphasizing on enhancing the potential of value chain with the synergy of customers’ benefits, by working closely with SME customers team, Japanese corporate customers team and multi-national corporate customers team.
- Utilizing MUFG's strong network to widen business opportunities for the customers, for example, organizing business matching events, merger and acquisition, funding through loans, bonds, foreign currencies, and risk management on currency exchange and interest rates.
The Bank also recently launched Thailand’s first THOR interest reference rate for long-term loan deals, including a derivative contract with reference to THOR, in response to the Bank of Thailand (BOT)’s policy to uplift Thailand’s interest reference rate. This is considered one of the key achievements as per the Bank’s strategic plan.
In addition, having significantly concerned about taking care and advising the customers by the Relationship Manager (RM), Krungsri has adjusted its operation by reorganizing RM into 2 teams to further enhance its banking service efficiencies, which comprise of the Thai corporate customers team and Thai conglomerate customers team.
As such, Krungsri has appointed the following executives:
Mr. Thongchai Vajapattana, Executive Vice President, Head of Corporate Banking Division to lead the RM team for Thai corporate customers.
Mr. Saran Sasanavin, Executive Vice President, Head of Global Corporate Banking Division to lead Thai global corporate customers.