11 May 2020
Bangkok (11 May 2020) – Krungsri (Bank of Ayudhya PCL) intensified preventive measures at branches focusing on both customer centricity and maximum safety for all parties, a proactive approach during and after the coronavirus pandemic (COVID-19). Through smooth connection between online and offline channels, a paradigm shift in product and service provision has been introduced based on the Bank’s ‘Make Life Simple’ concept aligning with the new normal in life. Branch staff capabilities, as well as financial innovations, have been enhanced toward financial advisory excellence.
Mr. Phonganant Thanattrai, Krungsri Head of Retail Banking and Distribution Group, said that “The global impact of COVID-19 crisis have been significantly seen on health care, economic, and social fronts, while accelerating the new normal emergence. In light of this, businesses need to embrace the change in their operations.
Since the early stage of the COVID-19 outbreak, Krungsri has strictly implemented a number of precautionary measures as a proactive approach in preventing the spread of infections, focusing on maximum safety of customers, employees, and visitors particularly at the Bank’s branches. Preventive health measures are continually taken, including temperature checks, the use of face masks, hand sanitizer dispensers installed at service areas, ozone treatments, and disinfection. In addition, social distancing measures have been heightened by limiting the number of customers in branch space, keeping physical distance between them, emptying middle seats, installing counter shields separating tellers from customers, etc.”
“Entering the new normal, physical branches remain one of the core service platforms connecting between the general public and the Thai financial sector as branch staff will serve more in financial advisory role. At the same time, customers will continue to rest assured when using safe and convenient online service channels. Through seamless offline and online platforms, Krungsri omnichannel experience will be offered in alignment with the post-COVID-19 new normal,” Mr. Phonganant added.