19 September 2024
Krungsri is led by Mr. Kenichi Yamato (5th from right), President and Chief Executive, along with Mr. Sayam Prasitsirigul (5th from left), Chief Information and Digital Officer; Miss Saisunee Hanprathueangsil (4th from right), Krungsri Head of Digital Innovation and Data Group; Mr. Pochara Vanaratseath (4th from left), Head of Information Technology Group; Mr. Tul Roteseree (3rd right), Head of Data and Analytics Division; and leading technology partners, showcase its leadership in digital banking at Krungsri Tech Day 2024: Technology for People, held at True Digital Park West.
Bangkok (19 September 2024) –
Krungsri (Bank of Ayudhya PCL and its business units) strengthens its leadership in digital banking by
unveiling a strategic plan to advance IT and digital innovation with a focus on AI technology. The Krungsri AI team is at the forefront of driving innovative digital solutions that elevate financial experiences while simplifying the personal and business lives of our customers. This announcement was made at
Krungsri Tech Day 2024: Technology for People, held at True Digital Park West.
Mr. Kenichi Yamato, Krungsri President and Chief Executive Officer, delivered the opening remarks, emphasising Krungsri’s strategic focus on leveraging technology for sustainable growth: “Krungsri is committed to becoming the Leading Sustainable and Regional Bank, as outlined at the heart of our current Medium-Term Business Plan (MTBP). To achieve this, we are dedicated to reinforcing our leadership in core business areas and fostering sustainable growth through comprehensive advancements in information technology and digital development. This strategy emphasizes four key elements: Digital, Data, Ecosystems, and Partnerships.
Krungsri Tech Day 2024 serves as a platform to demonstrate our leadership in financial technology, reaffirming our dedication to delivering innovative solutions that meet evolving customer needs and simplify lives and businesses. Additionally, we hope this event will inspire the adoption of technology as a means to promoting growth and sustainability.”
Mr. Sayam Prasitsirigul, Krungsri Chief Information and Digital Officer said, “As one of the leading digital banks in Thailand, Krungsri continues to drive business with innovation and digital technology through a team of specialized experts and close partnerships. The development in IT and digital solutions at Krungsri Group follows a holistic approach under the concept of
"Technology for People". This approach focuses on creating financial technologies and solutions that integrate seamlessly into all aspects of people's lifestyles, regardless of their financial behaviors or needs. While the solutions may not always utilize the most cutting-edge technology, they must effectively meet people's needs by providing more convenient, fast, and accessible financial experiences. This year, Krungsri has invested over 15,000 million baht in developing IT and digital solutions. We have also significantly enhanced our capabilities with the Krungsri AI team, which will drive advancements in AI, Machine Learning, and Data Analytics, as well as focus on personnel development. This supports the overall growth of Krungsri's business and promotes comprehensive technological progress across the ecosystem.”
Mr. Sayam Prasitsirigul, Krungsri Chief Information and Digital Officer
"Given the growing importance of AI technology across various industries, including the financial sector, Krungsri has consistently researched, explored, and tested its applications. This year, we have strengthened our commitment to AI development by bolstering the Krungsri AI team and enhancing its capabilities. This initiative will drive more rigorous research and application of AI technology, which will play a crucial role in improving operational efficiency and elevating customer experiences. Examples of use cases include using AI to assess condominium values, optimizing cash replenishment for ATMs, and deploying chatbots for employees to search and summarize internal knowledge. This chatbot can also provide in-depth information by linking and analyzing data from the Bank to deliver clear and accurate answers. Furthermore, the results of last year's core banking upgrade have enabled Krungsri to expand its capabilities to support the demand for embedded finance solutions. This involves integrating Krungsri's financial solutions into the backend systems of various businesses, often without customers or users being aware that they are using Krungsri’s solutions. Krungsri has already provided embedded finance solutions to several organizations across various industries, including e-commerce platforms, security systems, and food processing sectors," Mr. Sayam added.
From left to right - Mr. Tul Roteseree, Krungsri Head of Data and Analytics Division; Mr. Sayam Prasitsirigul, Krungsri Chief Information and Digital Officer; Miss Saisunee Hanprathueangsil, Krungsri Head of Digital Innovation and Data Group; and Mr. Pochara Vanaratseath, Krungsri Head of Information Technology Group.
Krungsri’s direction and strategic focus for digital transformation is based on four key pillars, as follows:
- Krungsri AI: Krungsri is committed to advancing AI through research, experimentation, and the application of cutting-edge technology. Our goal is to accelerate the development of digital solutions for both personal and business needs, with a core emphasis on delivering faster, more intuitive, and enhanced customer experiences.
- Embedded Finance Solutions: Krungsri is enhancing its embedded finance services by integrating cutting-edge technologies and innovative financial solutions, offering a new dimension to customer experiences in the digital era. For example, API technology that enhances the accuracy and speed of transactions, online payment solutions, lending hub, and insurance services, etc.
- Transformation: Through the "Jupiter by Krungsri” core banking transformation, Krungsri is streamlining its IT infrastructure to enhance usability, particularly enabling rapid product development and improving customer experiences in terms of convenience, speed, and security. This initiative also lays the foundation for expanding services across the region, including improvements in operations through the Green IT project to meet sustainability goals.
- Social Impact: As demand for tech talent continues to rise, Krungsri is dedicated to nurturing the potential of future technology professionals. We offer opportunities for upskilling and development to individuals, even those without formal education or work experience in the tech sector. These initiatives not only support Krungsri’s recruitment needs but also contribute to enhancing the overall skill set of the labor market, fostering greater opportunities and equality for aspiring tech professionals. For instance, the Krungsri Universe Collaboration project, a joint effort between Stellar by krungsri and top educational institutions in Thailand, is designed to enhance students' knowledge, technology skills, and preparedness for careers in the tech industry. The Krungsri Nimble QA Academy project broadens technology skill development opportunities for regional professionals, enabling them to qualify for high-demand tech roles. Recently introduced, the Krungsri Upskill & TITAN Program provides professionals from diverse fields with the chance to upskill and reskill for tech positions. Through rigorous training in collaboration with top tech partners, this program is designed to boost their capabilities and increase their chances of landing appropriate job opportunities.
Krungsri Tech Day 2024 marks its third consecutively year. This year, Krungsri joined forces with leading technology partners including Accenture, AWS, Dynatrace, G-Able, HPE, IBM, Kyndryl, MFEC, Microsoft, NUTANIX, PagerDuty, Stream I.T., and True Digital Park to showcase cutting-edge advancements and applications that simplify both life and business across various sectors. The event welcomes technology enthusiasts, business leaders, and the general public, offering an opportunity to explore the latest developments, leverage ready-to-use solutions to elevate their businesses and enhance their technological capabilities through in-depth seminars and hands-on workshops covering over 40 topics, led by more than 70 experts from both Krungsri and partners.
"We would like to extend our gratitude to all our partners for supporting this event, allowing us to showcase financial and technological innovations that can be comprehensively beneficial for business growth. Together, we are empowering the tech community by strengthening their skills and capabilities, bolstering them to accelerate business success. Most importantly, our efforts aim to support our customers in simplifying their lives and businesses, in line with our brand promise: 'Make Life Simple',"
Mr. Sayam concluded.