“Kept by krungsri” announces a year of success with 220,000 users, reinforcing it as an innovative financial management platform that helps Thai people to save

30 November 2021

Bangkok (30 November 2021) -- Kept by krungsri, an innovative financial management platform that makes saving simple, enjoyable, and achievable, has celebrated its first anniversary. With 220,000 users and over 500,000 accounts, this innovative financial application has outperformed expectations. Krungsri believes that Kept will assist younger generations in developing systematic savings plans and making savings sustainable. The Bank has introduced another savings account (“Kapook” or savings jar) called “Together Savings,” which will help customers manage their money in line with their goals. The new savings jar is appropriate for either a single or multiple users who share the same jar. With the success of Kept’s innovative financial management platform, the Bank plans to increase the number of “Gen Kept” customers to one million by 2024, while also adding more savings features for even better money management.

Ms. Damisa Phisitvanich, Krungsri Head of Retail Products and Marketing Group, said, “During the first year of operation, Kept by krungsri reinforced its missions to help customers save money and to make saving fun and achievable. The number of Kept users has grown exponentially, with 220,000 customers opening new accounts via the Kept application. 80% are Gen Y and Gen Z customers who can precisely set savings goals with the 1 “Kapao” (wallet) multiple savings jar system. They can easily achieve those goals by utilizing various features and types of savings jars. As a result, customers have already opened over 500,000 accounts and the volume of transactions has tripled, compared to the same period last year. This demonstrates that more people are becoming attached to Kept, with the possibility of continuing to use the service in their savings efforts.”

Kept is determined to keep its customer centricity business model, which allows the service to cater to the needs of its customers. The features make Kept easy and fun to use, such as the “Grow” account, which offers high interest and is calculated daily to motivate customers to save more money, while the “Fun” account has an auto-saving feature that every time a customer spends or makes a payment, it will automatically transfer funds from Kept to the “Fun” account via the transfer methods selected. Kept is the ideal solution for people who need assistance with their savings. The Kept system also includes amusing campaigns, such as inviting friends to save money by opening Kept accounts and completing savings missions. All of these characteristics have contributed to Kept becoming the preferred saving method for future generations.

In terms of customer behavior, more than 70% of savings from Gen Z customers come from the “Fun” account with auto savings feature, whereas the majority of Gen Y customers preferred the “Grow” account, which offers higher interest. According to data, more than 30% of Gen Y customers leave their savings untouched, demonstrating their determination to meet their savings targets.

The success of Kept inspired the service to create even more beneficial products to meet the needs of customers. It has recently launched the “Together Savings” savings jar, a new type of account suitable for single or multiple users – friends, family, and couple -- sharing the same account. Each member of the group can monitor money movements. The account keeps detailed spending records, allowing users to see what they have spent their money on and from where it came. It also notifies all members whenever money is withdrawn. It should be noted that the “Together Savings” account is not a joint account, but rather an account opened to encourage more people to participate in saving and reach savings goals together. The “Together Savings” account will make it easier to meet savings goals. It has an easy-to-use interface and is simple to customize. Special promotion for new customers, they will get a 100-baht Shopee code when applying for Kept application, transfer 1,000 baht, and open Fun account within 14 days from now until 31 January 2022, or check out other promotional campaigns at www.keptbykrungsri.com

“Kept by krungsri has proven to be the best innovative money management platform for everyone. Regardless of their preferred savings methods, Kept will assist them in meeting their savings goals. The next step for Kept will be to encourage Thais to save money systematically. More than one million people are expected to use the Kept service by 2024. Kept will also continue to develop new features to assist customers in saving more sustainably in the future,” concluded Ms. Damisa.
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