6 October 2020
- Launches the online financial literacy project with animated series titled ‘Simple to Learn – Stay Safe during COVID-19’
- In collaboration with OBEC and EEF, provides quality financial literacy targeting 28,000 schools nationwide
Bangkok (6 October 2020) –
Krungsri (Bank of Ayudhya PCL and its business units), a member of Mitsubishi UFJ Financial Group (MUFG), Japan’s largest financial group, and one of the world’s largest financial groups, in collaboration with the Office of the Basic Education Commission (OBEC) and the Equitable Education Fund (EEF), introduced an animated financial literacy series to promote financial knowledge and discipline among youths in 28,000 schools nationwide. Incorporating environmental, social, and governance dimensions into the Bank’s business activities, Krungsri takes the move as part of its social considerations in aligning with and supporting the UN sustainable development goals (SDGs).
The online financial literacy learning and sharing platform has been developed in the form of fun and easy-to-understand edutainment series titled ‘Simple to Learn – Stay Safe during COVID-19’ that features four episodes of a basic financial literacy concept for school children namely Thinking before Buying, The Savings, Young Book Keeper, and Recycle, as well as an extra episode to help students understand the new normal and other relevant COVID-19 precautionary measures.
Krungsri President and Chief Executive Officer,
Mr. Seiichiro Akita, said “The Financial literacy project has always been one of Krungsri’s flagship ESG missions, which reflects our strong conviction that financial institutions play an important role in socio-economic development of the country. Not only do we provide capital to the business sector and customers across all segments, but we also perform our mission of fostering a proper balance of economic, social, and environmental considerations.”
“The online financial literacy project with animated series titled ‘Simple to Learn – Stay Safe during COVID-19’, jointly developed by Krungsri, OBEC, and EEF, represents a strong partnership among the three parties in a synergy of cultivating financial literacy and discipline among youths for a greater access to financial knowledge. This is expected to help strengthen their vital immune system against potential problems emerging from personal and household indebtedness – a critical foundation of sound and sustainable economic growth,” Mr. Akita added.
Mr. Sanit Yamgesorn, Deputy Secretary-General, Office of the Basic Education Commission, revealed that “It is the duty of the Office of the Basic Education Commission to provide quality basic education for children and youths, the nation’s future generation and vital assets. Cultivating financial discipline and financial literacy is considered very crucial in ensuring their sound money management and better quality of life going forwards.
“We will disseminate the animated series developed by Krungsri to schools as well as students under the supervision of the OBEC. Furthermore, this financial literacy series will be integrated into OBEC’s learning project of cooperatives, developed by the OBEC’s Bureau of Student Activities Development, to further promote savings among youths for greater benefits to schools, students and their families.” he said.
Dr. Kraiyos Patrawart, Deputy Managing Director of Equitable Education Fund, said “We would like to express our sincere appreciation to Krungsri and OBEC for their cooperation and joint development of the animated financial literacy series aimed to enhance financial knowledge and understanding, as well as financial discipline, among elementary school students nationwide, including underprivileged ones. If equipped with financial literacy, these students would be able to use their financial skills in planning and managing their personal finance both in terms of spending and savings, thereby developing their financial immunity for advancing their own and families’ quality of life, the key to success in early breaking the cycle of generational poverty.”
“Savings is a financial skill which can be easily cultivated in young children. The animated financial literacy series developed is really beneficial for every student or even perfect for an adult who need savings,” he added.
Based on the new digital format, our financial literacy material titled ‘Simple to Learn – Stay Safe during COVID-19’ can be used as supplementary learning materials for more than 28,000 schools affiliated with both OBEC and EEF. With its benefits to students and their families, Krungsri is planning to disseminate this financial literacy series via other digital channels in a broader scope of target groups.