5 April 2024
Bangkok (5 April 2024) – Ms. Mingkwan Pattanawong (center), Krungsri Executive Vice President, Head of Corporate Branding and Marketing Division, received the “Best Sponsored Stickers in Finance & Banking” award for Krungsri’s outstanding brand achievement with successful LINE stickers for business at the recent LINE THAILAND AWARDS 2023. Krungsri created “Krungsri New Year Celebration 2023” sticker set under the concept of its brand refresh “Make Life Simple,” achieving remarkable success as the most popular sticker that year with over 1.5 million downloads within two months.
Krungsri developed this sticker set in response to consumer behavior trends, particularly the prevalent practice of exchanging New Year’s greetings via LINE stickers. The result was the creation of Billy, Bella, and Krungsri Banana in animated sticker format, engaging users to share happiness with their loved ones throughout the festive season. The award event was organized by LINE Thailand and held recently at the Mandarin Oriental Hotel, Bangkok.