Krungsri won prestigious awards from ABF Retail & Wholesale Banking Awards 2021

21 October 2021

1. Marketing & Brand Initiative of the Year – Thailand award for the success of “We never stop caring” campaign, which centered on the impact of COVID-19 on its customers across segments and how the Bank aimed to help them get through the new normal. Krungsri believed that the best way to help customers and show that the Bank cared was to act earnestly and consistently to stay beside customers and offer them the support they need in all circumstances. These included developing financial products that meet their needs, providing them with ongoing financial advice, and helping the overall society.
2. Financial Inclusion Initiative of the Year – Thailand award for the success of its “Plearn Plearn by Krungsri GURU” online content hub created in 2014, which continuously promoted financial literacy and created inspiration for living for all customers’ segments, developed in easy-to-digest online articles and podcasts. During the COVID-19 situation, contents were continuously customized to meet the needs and interests of each group of customers. Hence, it was considered by many customers as one of the tools that helped them adapt and prepare for the New Normal situation.

3. Domestic Technology and Operations – Thailand award for the success of digital platform development for commercial customers, “Krungsri Biz Online”, and solutions driven by emerging technology to facilitate businesses with optimized innovation.
4. Thailand Domestic Initiative of the Year award for the success of the new platform “Krungsri iPro”. The project is not only a cutting-edge innovation that disrupts the traditional ways of juristic account opening but is also a catalyst to utilize financial innovation in delivering new services to wholesale customers.