Giving Back to Society

Krungsri is well aware that financial literacy plays a key role in promoting economic security of households and the nation as a whole, while also addressing household debts and poverty in a sustainable manner. We, thus, initiated the ‘Krungsri Financial Literacy’ project in July 2015, a move that was in line with the Ministry of Finance’s policy for the fiscal year 2013-2016 that promotes financial planning and management among Thai people particularly the younger generation during their fourth through sixth grade years. Thanks to the youth’s natural eagerness to discover and learn new things, smart and value-based spending could be effectively instilled in them, in addition to savings discipline and other good financial habits that help boost their financial immunity.

Celebrating our 70^th anniversary of sustained success in the Thai society in 2015, Krungsri introduced ‘70 Years, 70 Schools with Financial Literacy’ as the pioneer financial literacy project, under which the program was designed as an easy-to-understand learning program for children in accordance with the ‘Simple to Learn’ concept. The program offers game-based learning activities through station rotations, namely Thinking before Buying, the Savings, Young Bookkeeper, Recycle, Money Genius, and Bank. Krungsri volunteers at each learning station organize the game-based learning activities, while providing financial instructions to students.

2020 marked the sixth year of the Krungsri Financial Literacy-Simple to Learn project, Krungsri adjusted the format of its activities to be consistent with the COVID-19 pandemic situation by creating animated online learning materials. This was done under the Krungsri Financial Literacy project series, ‘Simple to Learn: Stay Safe During COVID-19’, in collaboration with the Office of the Basic Education Commission (OBEC) and the Equitable Education Fund (EEF).

The animated edutainment series ‘Simple to Learn: Stay Safe During Covid-19’ is developed on the online platform while the content featured easy-to-digest and entertaining information which is suitable for the target group. The series consists of four lessons namely Thinking before Buying, The Savings, Young Bookkeeper, and Recycle with the objective to educate youths about finance as well as one special episode about the COVID-19 preventive measures in schools to enhance their awareness in the new normal era.

In 2021, the online animated series was further developed with two new episodes comprising 1) Let’s Get to Know Commercial Banks and the Central Bank, and 2) Following the Journey of Banknotes, of which content has been supported and reviewed by the Bank of Thailand.

The Krungsri Financial Literacy project has not only effectively achieved above stated objectives but also been carried out in accordance with the UN Sustainable Development Goals (SDGs), including No.4 Quality Education, No.10 Reduced Inequalities, and No.17 Partnerships for the Goals.

Performance:

• 2015-2019: the ‘Krungsri Financial Literacy – Simple to Learn’ Project has been participated by 33,239 volunteers and reached out to 411 primary schools in Thailand and Lao PDR, benefiting 21,820 students.
• 2020-2022, Krungsri continuously distributed the animated series through the public relations channels of our partners, OBEC and EEF, to the audience primary school students– in over 28,000 schools across Thailand, including through the Bank’s social media channels. We surveyed the satisfaction of the teachers and students who watched the series, earning an average satisfaction score of 93.91 percent and 87.42 percent, respectively.