29 November 2023
BANGKOK (29 November 2023) –
Krungsri (Bank of Ayudhya PCL), as a Trusted Partner, hosted
“Krungsri Business Forum 2023: The Age of Transition” for its business customers. The annual seminar brought together top executives from leading business organizations, government officials, and thought leaders, who shared their perspectives on global trends, key challenges in the new business landscape and strategies to drive the transition to a sustainable future.
Mr. Kenichi Yamato, Krungsri President and Chief Executive Officer, presided over the opening ceremony. In his opening speech, he highlighted the current age of unprecedented transition, which presents both challenges and opportunities for businesses. He pointed out various factors contributing to this landscape, including geopolitical turbulence and the rise of ASEAN as a significant region in economic cooperation. He also mentioned the growing importance of ESG criteria in influencing investment decisions and customer demands. Additionally, he discussed the digital revolution's role in reshaping business operations. Emphasizing the need for businesses to adapt for growth, Mr. Yamato affirmed Krungsri's commitment as a Trusted Partner. He expressed the company's dedication to supporting the transition and enhancing the capabilities and business opportunities of their business customers. This support, he stated, would enable these customers to overcome challenges and achieve solid, sustainable growth.
The seminar contained discussion topics concerning global business trends. It kicked off with the discussion on
“The Age of Transition”, by
Mr. Suthichai Yoon, a senior journalist, and
Dr. Santitarn Sathirathai, Monetary Policy Committee of Thailand at the Bank of Thailand and Former Managing Director of Sea Group. They viewed that preparedness and adaptability are a must in light of rapid technological change and most importantly, awareness and comprehension of global challenges are the most important things to help us overcome challenges and stand firm. While the new generation manifests Awareness with their knowledge, understanding and ability to apply emerging technologies, people from the older generation show Comprehension and ways to get things done. They must work together for the survival of all in the era of transition and empathy is the key to success. With empathy, people from different generations can overcome any obstacle regardless of the differences in circumstances, necessity, reasoning and personal views.
On the topic of
“ASEAN Opportunities, Challenges & Key Learnings”, Mr. Yol Phokasub, Chief Executive Officer of Central Retail Corporation PCL, shared his perspectives on Central Retail’s business concept and plan. He stressed the importance of “vaccine” strategy concerning the investment especially in times of upward interest rates and the management of financial cost and cash flow. Meanwhile, all need to explore opportunities that will expand, extend and diversify their businesses, just as economic powerhouses are relocating to ASEAN.
Mr. Pairote Cheunkrut, Krungsri Chief Strategy Officer, said: “ASEAN boasts 4.6% in GDP growth and large population. ASEAN is the world's third largest population and 60% of total population are young and hold future potential. ASEAN is thus the new market that draws intense interest. Krungsri and MUFG’s network in the region covers 9 out of 10 countries and we’re very ready for business consultation. Via Krungsri ASEAN LINK, we can provide consultation services and assist businesses from Day 1. Our services encompasses the exports of goods, business cooperation, new opportunities or business matching both in-person and through the Krungsri Business Link online platform in order to link ASEAN with the world through MUFG’s global network. This will give a boost to the regional economy.”
On the topic of
“Sustainable Urban Development”, Mr. Pornprom Wikitset, an advisor to Bangkok Governor on sustainability, shared his Bangkok vision and the city sustainable development plan. He stressed the importance of collaboration from all parties and people from all professions to make Bangkok a liveable city. On top of that, all must brainstorm and act to improve the quality of life and society in a sustainable way.
On the topic of
“Digital Technology Future Stage”, Dr. Karndee Leopairote, Chief Foresight and Digital Assets Officer from FutureTales Lab by MQDC; Mr. Chaolvalit Rattanakornkrisri, Chief Technology Officer of Microsoft (Thailand); and Dr. Santitarn Sathirathai exchanged their views on techonology and innovation trends. Amid the technology transition,
Miss Saisunee Hanprathueangsil, Krungsri Head of Digital Innovation and Data Group, stated: “As we’re set to experience continual technological changes and launch of new technology, the focus may not be on how to chase for the latest technology. Rather, it’s to know and understand customers (empathy). At Krungsri, the empathy-driven approach is our emphasis. Our investment on technology and innovation is geared towards the better understanding of customer needs and moments in their life, so as to deliver them the best experiences. Data is the key to achieve this and the execution efficiency is bolstered by automation technology. This enables us to offer solutions in a faster manner and assure customers of data security concerning their financial transactions.”
The
Krungsri Business Forum 2023 has been organised as a Carbon Neutral Event, compensating for any remaining carbon emissions to emphasize Krungsri's commitment to addressing climate issues. The seminar was one of activities to enhance business customers’ capabilities for sustainable growth. Successive seminars have been hosted to update business customers with latest situations and insights from leading speakers as well as inspire and help them expand their organizations. More information is available on Facebook: Krungsri Business Empowerment.