Vision, Mission and Krungsri Core values

Vision, Mission and Krungsri Core values


"Highly-qualified team of professionals providing innovative products and services, dedicated to becoming our customer’s number one preferred financial group"


"To be a leading regional financial institution with global reach, committed responsibly to meeting needs of customers and serving society through sustainable growth."

Krungsri Core values


Customer Centricity

We put our customers first, understanding and anticipating their needs and expectations and responding with best solutions.



We are fair and professional, inspiring trust and work with transparency, legalism and ethics.


Team Spirit

We work together as a team for the benefit of our customers and Krungsri with open hearts and open minds to reach our goals.


Passion for Excellence

We are committed to instill in ourselves the expectation of excellence in delivering our work and services.


Making Innovative Changes

We start by changing ourselves and intend to improve every day by creating changes for the better that will positively benefit our customers along with Krungsri.


Global Awareness

We challenge ourselves as a valued member of a global financial group,supporting the growth of our customers both within and outside of Thailand.

Plan your money

The earlier you start saving and investing, the wealthier you will be.