Krungsri is well aware that as a financial institution with the duty to conduct business responsibly, another of its key roles as a member of society is to be jointly responsible for the communities and societies in the vicinity of the Bank’s operating areas, extending to society at the national level. Corporate social responsibility and fulfilment of stakeholders’ expectations are considered the main missions that Krungsri continues to deliver.
Krungsri places importance on engaging with communities and society because we are well aware that development of society and the country leads to stability and sustainability, but all this cannot be accomplished by any single agency or organization. We need diverse know-how from experienced entities together with cooperation from communities as the key driver, combined with raising awareness among Krungsri Group employees of the concept and importance of making contributions to society as a good corporate citizen. This is where
’Krungsri volunteer spirit’ steps into the picture to support these social operations for concrete achievements.
Therefore, Krungsri underlines instilling volunteerism and a sharing mindset in all employees in accordance with the
‘Simple to Share’ concept and promoting the participation of executives and employees at all levels in Krungsri Group in improving communities and society through the range of projects and activities that cover all economic, social, environmental, to cultural dimensions with cooperation from external agencies and alliances, e.g. the Stock Exchange of Thailand, Thai Bankers’ Association, Thai Red Cross Society, Social Enterprise Thailand Association, Mae Fah Luang Foundation under Royal Patronage, Department of Fine Arts, and foster homes in order to develop and improve the living quality of community inhabitants for strengthened and sustainable growth.
Management Approach
The Bank stipulated a corporate social responsibility framework called
‘Krungsri’s 4 CSR Pillars’ for responding to sustainable development at the national and international levels. Details are as follows:
Krungsri’s 4 CSR Pillars
Creating
sustainability value
Focusing on creating the understanding of social responsibility and sustainability among employees and executives and promoting long-term participation of stakeholders. Sustainability reports are also prepared in order to assess our performance and create stakeholder awareness
Giving back to community
Emphasizing on creating community engagement both in the Bank’s operating area and nationwide via CSR activities and projects
Preserving environment
Focusing on cultivating environmental conservation habits and awareness via CSR activities and projects, and promoting eco-friendly operating processes
Providing financial support
Promoting support for and assistance to society in various forms such as scholarships, disaster relief, donations to charitable organizations