Krungsri introduces ‘Pay with KMA’ on Facebook for enhanced payment experience

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Krungsri (Bank of Ayudhya PCL) and Facebook jointly launch ‘Pay with KMA’ feature to enable instant payment via Facebook Messenger. Customers can enjoy the seamless payment experience where there is no need to switch screens or memorize account number to make transaction. The service is a perfect fit in the lifestyle of online shoppers where friction points are removed from the consumer journey.

Mr. Thakorn Piyapan, Krungsri Head of Krungsri Consumer and Head of Digital Banking and Innovation Division said; “Krungsri is moving ahead with digital innovations to live up to our brand promise to ‘Make Life Simple’ for customers. We capture the essence of different lifestyles of customers and deliver products and services that best suit their demands. The ‘Pay with KMA’ service is the latest channel that Krungsri launches to enhance payment experience with absolute convenience for KMA customers shopping on Facebook. All they need to do is press ‘Pay with KMA’ button in Facebook Messenger to complete a transaction.

“Krungsri realizes that social commerce business and online shopping lifestyle have continuously expanded in line with number of mobile application users. Thus, we are constantly on the move to further our digital payment solutions on all platforms to deliver superior experience for customers, which resonates with our target to achieve 5-million KMA users in 2019” Mr. Thakorn said.


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